The 21st century would see the following inter-related phenomena emerging, posing challenges to the corporate world:
- Border less world
- Diversity
- Knowledge Power
The cross-cultural, cross-border mingling has resulted in the creation of a new class of people—global citizens with global attitudes, tastes and networks
HR manager must know how to utilize human as well as non-human resources while translating goals into action
HR manager’s capabilities are tested fully, because of the following reasons:
- Human resources are heterogeneous. They consist of many different individuals, each of whom has a unique personality, a combination of different emotional responses to different stimuli and different values, attitudes, motives and modes of thought.
- Human beings behave in widely different and complicated ways. Their reactions to promises, praise or criticism, for example, can be quite different. It is very difficult to predict their behaviour especially in an organization where they work in-groups. Their behaviour is neither consistent nor readily predictable.
- Modern employees are better educated, possess greater skills, have more sophisticated technology available for their use and enjoy higher standards of living than previous generations.
- A human being himself determines what he contributes. If he is motivated, he will work for an organization more efficiently and effectively.
So, it must be recognized by the manager that individuals, not organizations, create excellence.